Why is it important for restaurant’s & bars to be found on Google?
This question may seem obvious but it’s important to break it down to understand it properly.
How many restaraunt’s are there in Auckland?
| 9,036 | Cafes and Restaurants Businesses in New Zealand in 2024 |
With that in mind, you have to stand out amongst the crowd to bring in customers that wouldn’t normally find your business. Now begs the question, what is the best way to be found by new potetial customers? I would say without a shadow of a doubt Google My Business (AKA Google Business Profile) is by far the best way to be found digitally.
Why?
When you Google “Korean resturaunt near me” or simply “Restaraunts near me”, Google will display a section dedicated to businesses that they think best suits your search. This is an AMAZING tool for having your business seen by people that are searching for you. Additianally, these people have intent to do something, unlike Facebook ads and Instagram ads. When someone is searching for something, you can safely assume for the most part that they are looking to find something for a reason.
How do I do this?
Let’s start with the basics of setting up your very own Google My Business. Google’s setup process changes regularly but it is always straight forward. Click here or visit: https://www.google.com/intl/en_nz/business/
After you have setup your account theses a multitude of things you can do. I toughly recommend you fill in absolutely EVERYTHING from descriptions to advanced time schedules to services and products. Seriously, I can’t stress this enough, if there’s information you can put in these fields, fill them in. Google uses all this information to decide whether you are a good fit for peoples searches.
You may have heard of people using keywords on websites before. Google scrapes the internet for keywords to understand what is happening on the website. The same goes here with Google My Business. If you craft your keywords intelligently you can capture exactly the Google Searches you want to appear for. If you are having troubles finding good keywords or fuiguring out where to put them, contact us and we will help you out.
Finally, Google Reviews.
What about them? They are worth their weight in gold. Not only do they show people how happy your customers are, but they show Google too! What does this mean for you? Well, if you continue to get good reviews, Google will take this into account and show you much higher in the rankings. Additionally, Google also takes the keywords in your customer reviews into account! This combination means far more eyes seeing your business with intent to interact.
Want to hear the best bit? A huge amount of New Zealand businesses don’t try to push their Google reviews. So if you put your head down, fill in all the details on your GMB page and push your customers to review you, it’s inevitable you will start being found online!